Your share of every customer
See what slice of each buyer's spend is yours, which categories are under-penetrated, and where the upside is biggest.
For food, drink and non-food distributors selling into hospitality. Put your catalogue in front of buyers, price every client the way you already do, take orders without retyping a thing — and see exactly where the next sale is hiding.
Every buyer wants a different format. Spreadsheets, email orders, PDF invoices, custom price lists, chase-up calls. You can't see who's buying less, who's buying elsewhere, or where the next opportunity is.
The same product list re-typed for every buyer. A price change ripples through all of them — and one is always wrong.
Client A gets contract pricing, Client B gets volume tiers, Client C gets a handshake rate from 2019. Software was never able to keep up — until now.
A customer goes quiet for three weeks — holiday, or a new supplier? You learn the truth at the quarterly review, six months too late to fix it.
Click a step — or watch a catalogue turn into orders.
Also works from Google Sheets, email, or a direct link to your system.
Your spreadsheet doesn't have to be pretty. Watch what happens to the messy rows every supplier actually has.
Built from your own sales and anonymised market signals. Competitor names are never exposed — to you or about you.
See what slice of each buyer's spend is yours, which categories are under-penetrated, and where the upside is biggest.
Products your customer buys elsewhere where you're competitive. It's usually a visibility gap — close it with one targeted pitch.
Who's due to order this week, and who's quietly slipping away. Get the call in before the gap becomes a lost account.
"This client buys olive oil — offer the balsamic." Cross-sell suggestions from real buying patterns, not gut feel.
Product velocity at a glance — which lines fly, which sit. Better calls on purchasing and production.
Anonymised market positioning: are you 12% over the going rate on a line that's stopped moving? Worth knowing.
No prompts to write, no settings to learn — they work in the background and hand you the result.
Drafts your reply to every quote request — with counter-suggestions for better terms. You edit and send.
Professional delivery updates, price-change notes, seasonal offers and win-back messages — written for you, sent as you.
Nudges buyers toward your volume price breaks — "add 2 more cases and save". More revenue per order, happier buyer.
Out of stock? It suggests the right alternative from your own range — never a frozen swap for fresh — so the sale isn't lost.
See the margin and revenue impact of a price change across every client — before you commit to it.
Spots the patterns behind returns — the route, the product, the packaging — and tells you what to fix.
Reads your spec sheets, allergen docs and certificates so the data lands on the product page without anyone typing it.
Keeps every listing complete and consistent — right names, right pack sizes, right categories — automatically, on every update.
Flags the orders at risk of running late while there's still time to act — before it's a complaint call.
Suggests the delivery window that keeps the round efficient and the buyer happy — per order, automatically.
When stock is tight, it works out which orders to fill from what you have — so the most customers get the most complete delivery.
Turns each order into clear packing notes — chilled separate, fragile on top, temperature requirements included.
Every document is created from the one before it. Your accounts team stops re-keying; your cash flow stops being a mystery.
Order, docket and invoice are matched against each other automatically. Differences surface for a human — they don't slip into the ledger.
E-invoicing built in, including PEPPOL — the standard corporate and public-sector buyers increasingly require. No bolt-on tool, no extra fee.
Who owes what, what's overdue, when the money lands. Reminders go out on time — the finance director's monthly question, answered live.
| Scenario | Today | With Connect |
|---|---|---|
| Getting your catalogue live | Weeks of data entry | Upload — AI publishes in hours |
| Client-specific pricing | A spreadsheet per client | One place — every client their own price |
| Knowing who to upsell | Gut feel, no data | Share-of-customer + missed-deal alerts |
| Invoice from order | Re-keyed into accounting | One click, posted automatically |
| Responding to quote requests | Drafted from scratch | AI drafts it — you edit and send |
| Late deliveries | Find out when the buyer calls | Early warning while you can still act |
| A customer going quiet | Noticed at the quarterly review | Reorder radar flags it in week one |
| Buyer messaging | Ad-hoc email + WhatsApp | Drafted for you, branded, on record |
| E-invoicing for big buyers | Bolt-on tool, extra cost | Built in, PEPPOL included |
Pricing is the most sensitive thing a supplier owns. Connect is built so it never leaks — not to competitors, not between buyers, not anywhere.
Other suppliers never see your catalogue, your rates or your buyer relationships. Each buyer only ever sees their own price. Isolation is enforced by the platform itself — not just by policy.
Certified information security and privacy management, covering your catalogue, pricing and transaction data end to end.
View our security posture →All catalogue and transaction data stays in AWS Dublin. Never replicated outside the EU. Full export any time — the data is yours.
Read our GDPR posture →No upfront catalogue fee. No setup charge. A transparent platform fee on marketplace orders settled through Inntally — and you keep your existing payment processor and accounting stack.
Food, drink, ambient, fresh, frozen, non-food (chemicals, paper, tableware), equipment + service providers selling into hospitality. From single-truck independents up to national distributors.
Absolutely. Connect is additive. Your existing buyers can move onto the platform (with private pricing intact) or stay on whatever channel they prefer. New buyer discovery via the marketplace is an upside, not a replacement.
Keep it that way. Your ERP stays the master; Connect becomes the buyer-facing layer and stays in sync automatically, in both directions.
Each client's pricing is private to them. Other suppliers can't see your rates. Other buyers can't see what their competitors pay you. Isolation is enforced by the platform itself, not just by policy.
Yes. Items can be flagged private-to-client. Useful for own-label, exclusive lines, or pre-negotiated deals.
Built in. Invoices from Connect meet the European e-invoicing standard and can be delivered via PEPPOL to the corporate + public-sector buyers that require it. No bolt-on tool, no extra fee.
Catalogue upload + AI processing: hours. Pricing setup: 1–2 days. First order through the platform: typically week 2 of go-live. A full ERP connection (if you need one): 3–6 weeks depending on the system.
You do. Full export at any time. On cancellation, 30-day retention for retrieval, then hard-delete per our retention schedule.
Upload your catalogue. AI publishes it. New buyers find you, existing buyers get a better experience — and you finally see who's growing, who's slipping, and what to do about it.
Free to list · Pay only when you sell · Your prices stay private · ISO 27001 + 27701 certified · EU data residency