Your complete supplier command centre.
For food, drink and non-food distributors selling into hospitality. One platform to onboard your catalog, price by client + contract, receive + fulfil orders, raise dockets + invoices, and grow wallet share. 12 AI tools do the heavy lifting from upload to upsell.
Selling into hospitality is fragmented + manual.
Every buyer wants a different format. Spreadsheets, email orders, PDF invoices, custom price lists, chase-up calls. You can’t see who’s buying less, who’s buying elsewhere, or where the next opportunity is.
Catalog scattered across formats
Same product list re-typed for every buyer’s portal. Price changes ripple through 14 versions; one of them is always wrong.
Pricing logic lives in your head
Client A gets contract pricing, Client B gets volume tiers, Client C gets a handshake rate from 2019. Replicating it in software is supposed to be impossible.
No visibility into buyer behaviour
A customer goes quiet for three weeks — was it a holiday or did they switch supplier? You find out at the quarterly review, six months late.
Six reasons to sell on Inntally.
Everything a food / drink / non-food supplier needs to onboard, manage, sell, fulfil, invoice, and grow — with AI doing the heavy lifting across the operation.
1. Autonomous catalog onboarding
Upload via Google Sheets, CSV, REST API, email, or webhooks. A 5-stage AI pipeline maps your columns, enriches product data (category, units, descriptions, images), quality-scores against the marketplace schema, and publishes. Items at ≥ 90% confidence auto-publish; lower-confidence items queue for human review. Up to 10,000 products per batch.
2. Multi-tier pricing engine
Base catalog price, private client rates, volume-discount tiers, contract pricing with escalation clauses, organisation-level deals. AI recommends optimal price points from market data. What-if simulator shows margin impact before you publish.
3. Full order lifecycle
8 states from receipt to delivery (received → confirmed → allocated → picked → packed → dispatched → delivered → closed). Per-line fulfilment tracking, SLA enforcement (warnings at 2h, breaches at 4h), shipment scanning, full event timeline per order.
4. AI intelligence dashboard
Wallet share per client (your % of their category spend), lost-opportunity alerts (products they buy elsewhere where you’re competitive), cross-sell detection, product-velocity heatmaps, AI-predicted reorder dates. Competitor names never exposed.
5. P2P document automation
One-click document flip: Order → Delivery Docket → Invoice. 3-way matching (order ↔ docket ↔ invoice) with ML confidence scoring. EN 16931 + PEPPOL-compliant out of the box. Duplicate detection, aging reports, cash-flow analytics built in.
6. Performance + reliability scoring
Real-time scoring across 8 metrics: on-time delivery, quality acceptance, order accuracy, invoice accuracy, pricing competitiveness, fill rate, stockout incidents, return rate. ML forecasting predicts future delivery reliability by postcode.
From sign-up to first sale in four steps.
Upload your catalog
Google Sheets, CSV, REST API, email, or webhooks. AI maps columns, enriches data, validates quality automatically. Delta sync on subsequent uploads.
Set your pricing
Base prices, private client rates, volume tiers, contracts. AI recommends optimal price points from market data; what-if simulator before you publish.
Receive + fulfil orders
Orders flow through the Marketplace. Confirm, pick, pack, dispatch — with SLA tracking. One-click flip to docket then invoice. PEPPOL-ready.
Grow with intelligence
Dashboard shows wallet share, lost opportunities, reorder predictions, cross-sells. Act on data to win more business from existing clients + reach new ones.
Upload your catalog. AI does everything else.
Five stages run sequentially, each with quality gates. Items at ≥ 90% confidence flow straight to publish; lower-confidence rows surface in a human-review queue with the specific field flagged.
Ingestion
File parsed, columns detected, basic schema inferred. Up to 10,000 rows per batch, 50MB max file size.
Schema validation
AI column-mapping against the marketplace schema. Tolerant to any supplier spreadsheet format.
AI enrichment
Category classification, unit normalisation, description rewriting, image association, allergen + dietary tagging.
Quality assurance
4-criteria score: completeness, accuracy, marketplace fit, consistency. ≥ 90% auto-publishes.
Publishing
Batch upload to the marketplace. Delta sync on subsequent runs — only changed rows re-processed.
Know exactly where to grow.
Wallet-share, lost-opportunity, cross-sell, velocity, reorder prediction — all powered by AI analysis of real transaction data on your account. Competitor names are never exposed; insights are derived from your own buyer activity + anonymised marketplace signals.
Wallet share per client
Your share of each buyer’s category spend. See which clients give you the most, which categories are under-penetrated, where the upside is.
Lost-opportunity alerts
Products this client buys elsewhere where your pricing is competitive. Surface the visibility gap; close it with a targeted nudge.
Reorder prediction
AI estimates next-order date per client based on historical patterns + seasonal trends. Get the call in before they reorder.
Cross-sell recommendations
“This client buys olive oil — recommend balsamic vinegar.” Category affinity, not gut-feel.
Product velocity
Heatmap of which SKUs are moving, which are stuck. Inform purchasing + production decisions.
Competitive pricing signals
Aggregated, anonymised market positioning. Are you 12% over the median? Worth knowing.
12 AI tools built for suppliers.
Every tool accessible via the dashboard or the supplier REST API.
01 · SLA risk & slot recommender
Predicts SLA-breach probability per order. Recommends optimal delivery slots.
02 · Smart substitutions
Suggests product alternatives when items are out of stock — category-safe (no frozen/fresh swaps).
03 · Fill-rate maximiser
Optimises inventory allocation across orders to maximise overall fill rate.
04 · Price-break & cart coach
Suggests quantity adjustments so buyers hit your volume price breaks. More revenue per order.
05 · Negotiation copilot
Auto-drafts RFQ responses with counter-suggestions for better terms. Win more quotes, faster.
06 · Spec & compliance extractor
Extracts structured data from uploaded spec sheets, allergen docs, and certificates.
07 · Returns intelligence
Analyses return patterns, identifies root causes, suggests remediations to reduce return rate.
08 · SLA breach early-warning
Proactive alerts before SLA violations — act ahead of a breach, not after.
09 · Product upload QA
Validates, normalises, and canonicalises uploaded product data against the marketplace schema.
10 · What-if pricing simulator
Models margin impact of price changes before you apply them. See revenue effects across clients.
11 · Pack instructions generator
Generates packing instructions from order contents, delivery type, and temperature requirements.
12 · Buyer message drafts
AI-drafts professional messages: delivery updates, price changes, seasonal offers, win-backs.
One workflow, eight states, zero double-entry.
Orders flow through 8 lifecycle states with SLA enforcement at each transition. One-click document flips eliminate the rekeying that kills supplier accounting teams.
Per-line fulfilment
Track quantity allocated / picked / packed / shipped at the SKU level, not just the order level.
SLA enforcement
Warnings at 2h, breaches at 4h (configurable per buyer contract). Surface risk before it’s a complaint.
One-click doc flip
Order → Delivery Docket → Invoice. Each step pre-fills from the previous; you confirm + send.
3-way matching
Order ↔ Docket ↔ Invoice reconciled automatically with ML confidence. Mismatches surface for human review.
EN 16931 + PEPPOL
Compliant electronic invoicing out of the box. Required for public-sector + corporate buyers across the EU.
Aging + cash flow
DSO dashboards, aging buckets, overdue reminders, cash-flow forecast. The finance director’s monthly question, answered live.
Five input channels. Two-way sync. No rip-and-replace.
Keep your existing ERP, accounting system, and warehouse software. Connect plugs into them; doesn’t replace them.
Google Sheets
Linked spreadsheet; edit in Sheets, changes flow through. Best for smaller catalogs + non-technical teams.
CSV upload
Drag, drop, AI maps. Delta sync on subsequent uploads. Best for periodic batch updates.
REST API
200+ supplier endpoints. OAuth 2.0. Webhook events. For ERP-driven catalog + pricing automation.
Send your price-list PDF or CSV to a dedicated address; AI extracts + ingests. Lowest friction.
Webhooks (inbound)
Your ERP fires updates on change; Connect ingests within seconds. Best for high-velocity catalogs.
Accounting export
Posted invoices flow to Xero, Sage 50/200, Sage Intacct, QuickBooks, NetSuite, SAP B1. No double-entry.
What changes when you switch to Connect.
| Scenario | Today | With Connect |
|---|---|---|
| Onboarding the catalog | Weeks of data entry | Upload → AI publishes in hours |
| Client-specific pricing | Custom spreadsheets per client | Multi-tier engine + AI recs |
| Knowing who to upsell | Gut feel, no data | Wallet share + lost-opp alerts |
| Invoice from order | Re-key into accounting | One-click flip + auto-post |
| Responding to RFQs | Manual quote drafting | AI negotiation copilot drafts |
| Delivery performance | No visibility, complaints only | 8 real-time metrics + ML forecast |
| SLA risk | Find out when buyer calls | Proactive AI early-warning |
| Buyer messaging | Email + WhatsApp ad-hoc | AI-drafted, branded, audited |
| PEPPOL / EN 16931 | Bolt-on tool, extra cost | Built in |
Cryptographic tenant isolation. Competitor names never exposed.
Every supplier’s data is segregated at the model layer (Sequelize multi-tenancy hooks enforce supplier_id on every query). Buyer-side platform sees ranked + anonymised marketplace results; supplier-side sees only their own pipeline.
Tenant isolation
Cross-tenant data access is impossible by construction — not just by policy. Buyer queries are scoped to their venue; supplier queries are scoped to their org.
EU data residency
All catalog + transaction data stays in AWS eu-west-1 (Dublin). No replication outside the EU.
ISO 27001 + 27701
ISMS established 2026-05-26. Stage 1 audit Q3/Q4 2026. Certificate target Q1–Q2 2027. Evidence binder available under NDA.
Competitive privacy
Other suppliers never see your pricing, catalog, or buyer relationships. Intelligence insights are derived from your own data + anonymised aggregates.
Free to list. Pay only when you sell.
No upfront catalog fee. No setup charge. Inntally takes a transparent transaction fee on marketplace orders settled through the platform; you keep your existing payment processor + accounting stack.
Listing
Free. Upload catalog, set pricing, receive enquiries. No commitment.
Transaction fee
Transparent platform fee on marketplace orders settled via Inntally. Negotiable at scale.
API + advanced tools
REST API, webhooks, SSO, custom integrations: included in the Custom Rollout tier for high-volume suppliers.
Onboarding support
Named onboarding lead through your first catalog upload + first 30 days of orders. Included.
Supplier-side questions answered.
What kind of suppliers can sell on Inntally?
Do I keep my existing buyer relationships?
What if my ERP is the source of truth?
How does pricing privacy work?
Can I run private buyer-only catalogs?
What about PEPPOL e-invoicing?
Onboarding timeline?
Who owns the data?
Start selling on Inntally.
Upload your catalog. AI publishes it. New buyers find you. Existing buyers get a better experience. You see who’s growing, who’s slipping, what to do about it.