If your venue runs ticketed events — gigs, supper clubs, masterclasses, comedy nights — the default has been to put them on Eventbrite. Easy to set up; discovery built in; their app handles the door scan.
That convenience has a cost. Per-ticket fees + service charges + cardholder uplift compound. Once you’re selling more than a couple of hundred tickets a month, the math starts to bite.
The math (illustrative)
Say a venue does 12 ticketed events a year at 200 tickets each, €50 each. That’s 2,400 tickets at €120K of gross.
- Eventbrite (typical fee structure): roughly 6.95% + €1.59 per ticket on the organiser’s side — before factoring in any uplift charged to the cardholder. On the above volume, that’s circa €12K–13K in fees, depending on tier + features used.
- Inntally Events on integrated card payments (flat card-processing only, no per-ticket commission): roughly €3,000.
- Annual difference: roughly €9K–10K, with the customer experience essentially identical (e-tickets, QR door scan, refund handling).
(These are illustrative figures using published fee schedules at the time of writing; check Eventbrite’s current tiers + your own ticket mix to model your specific case.)
What you give up
Honest acknowledgement: Eventbrite’s consumer audience is real. For some categories (especially community-discovery events, music nights, public classes), they drive genuine new-customer inbound. If your sales today come materially from their network, that’s a unique advantage no operating-platform ticket module can replicate alone.
The hybrid pattern
Many of our pilots keep Eventbrite for discovery-led events + use Inntally for everything sold through their own channel (website, email list, social, repeat customers). The split:
- Eventbrite: public-discovery events where their audience matters.
- Inntally: repeat customers, residency series, private events, supper clubs, wine tastings, masterclasses — anywhere the venue is the brand.
What Inntally Events adds beyond ticketing
The reason to run ticketing inside Inntally isn’t just the fees — it’s the operation around the event:
- Pre-event: live recipe costing for the planned menu; staffing rota for the night; bar stock pulled from inventory.
- At the door: QR scan; allergen + dietary notes flow to the kitchen.
- Post-event: cost vs quote vs actual, labour cost, GP. Rolled into your F&B reporting.
Read next
- Events product page — the operational detail.
- Inntally vs Eventbrite — full side-by-side.
- POS — what handles the bar during the event.
“Illustrative scenarios based on published fee schedules + industry benchmarks. Named case studies available under NDA on request.”