If you run ticketed events — gigs, supper clubs, masterclasses, comedy nights, a residency series or a full arena night — the default has been to hand them to Eventbrite or Ticketmaster. Easy to set up, and their app handles the door scan. But you rent their crowd, you pay per-ticket commission on every sale, and the customer walks away as their contact, not yours.
Inntally Events is a direct alternative. You publish a hosted, shareable public event page, sell tickets online to anyone, take secure card payments through Stripe, issue e-tickets and wallet passes, and scan people in at the door — with zero per-ticket platform commission (you pay only standard card processing). Same buyer experience; a fraction of the cost; and every customer stays yours.
The math (illustrative)
Say a venue does 12 ticketed events a year at 200 tickets each, €50 each. That’s 2,400 tickets at €120K of gross.
- Eventbrite (typical fee structure): roughly 6.95% + €1.59 per ticket on the organiser’s side — before factoring in any uplift charged to the cardholder. On the above volume, that’s circa €12K–13K in fees, depending on tier + features used.
- Inntally Live on integrated card payments (flat card-processing only, no per-ticket commission): roughly €3,000.
- Annual difference: roughly €9K–10K, with the customer experience essentially identical (e-tickets, QR door scan, refund handling).
(These are illustrative figures using published fee schedules at the time of writing; check Eventbrite’s current tiers + your own ticket mix to model your specific case.)
Audience & guest data: rented vs owned
The real question isn’t just fees — it’s who owns the customer. Put the two models side by side:
- On a marketplace: you rent the crowd for the night. The buyer is the platform’s contact, the data sits behind their login, and you pay commission for the privilege of introducing your own venue to your own future guests.
- On Inntally: you own it. The public event page is yours to publish and share anywhere — your website, email list, social, WhatsApp, repeat customers. Every sale is a consented guest record in your CRM, and there is no per-ticket commission taking a cut of it.
Selling online to the public was never the marketplace’s to gate — Inntally does it directly. To be fair and factual: a large marketplace’s built-in browse-and-discover reach can still matter for a pure public-discovery event where you have no list of your own to sell to. That is a genuine niche. For almost everything a venue actually runs — and for building an audience you keep — owning the channel beats renting the crowd, and it costs you thousands less a year.
What Inntally does that the marketplaces can’t
Matching them at the checkout is only the start. Because ticketing lives inside the same platform that runs the venue, one event becomes one connected record:
- Reserved seating at any scale: from a supper club to a full stadium bowl — tables, rows, sections, tiers, gates and standing zones, all sold from the same public event page.
- Pre-event: live recipe costing for the planned menu; staffing rota for the night through HR360; bar stock pulled from inventory.
- At the door: e-tickets and wallet passes, QR door scan with offline check-in when the wifi drops; allergen + dietary notes flow to the kitchen.
- Post-event: ticketing connects to POS, bar, kitchen, staffing and event P&L — cost vs quote vs actual, labour cost, GP — rolled into your F&B reporting.
And it runs on infrastructure a venue can stand behind: EU-hosted (AWS eu-west-1, Dublin), ISO/IEC 27001:2022 and 27701 certified, GDPR-native — so the consented guest data you own is held to the standard your customers expect.
Read next
- Events product page — the operational detail.
- Inntally vs Eventbrite — full side-by-side.
- POS — what handles the bar during the event.
“Illustrative scenarios based on published fee schedules + industry benchmarks. Named case studies available under NDA on request.”